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From Arcane to LCS: How Riot Builds Esports Fans Without Forcing Them to Play

Feb 10, 2026

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15 min read

From Arcane to LCS: How Riot Builds Esports Fans Without Forcing Them to Play

LCS Commissioner Mark Zimmerman on the gateway to esports fandom, multiple entry points, and why watching beats playing

Paul Delos Santos
Paul Delos Santos

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